MARKETING
& Growth
atelier
for refined, exceptional brands.
services
.01
Consultancy & Coaching
Growth opportunities identified. Untapped markets and concepts revealed. Strategic planning, definitive accountability, and identity transformation,
based on both creative vision, and solid data.
.02
Brand Architecture
Clarity on brand identity and consumer relativity.
Development of a distinctive, visual brand, alongside a comprehensive strategy and marketing plan;
designed to develop visibility, brand recognition, client relations, sales, and growth.
.03
Marketing Implementation
Active implementation and analysis of marketing strategy.
Inc. marketing campaigns, website development, social and content generation, photography / creatives production, email communications and PR campaigns to achieve marketing objectives successfully.
I’m Charlie
Founder, Designer, Photographer, TRaveller, Mama.
After selling my startup to Silicon Valley in 2017, I now support companies and brands to connect to the heart and emotions of their clients to create connection, brand loyalty, trust, and sales.
Recent Work
transforming a local matcha tea company into a distinctive, elevated matcha wellness brand.
The founder of this matcha brand was looking to create a fun, playful brand to appeal to ‘everyone!’ but after reviewing competition and also profitability, I created a brand identity that not only stood out in a saturated market, but met the needs of both gen X consumers and also the luxury market the founder truly desired to target.
The result? a beautiful lifestyle brand, reflecting the heritage, simplicity, and slowness of tea ceremonies – without being cliche.
A modern, luxurious wellness brand that at the same time felt playful, with a modern film aesthetic; and elevated the brand without alienating her current client base.
